Arcturus Advisory Group guides ambitious organizations through their most critical growth challenges — from revenue model design to market entry and strategic partnership development.
We measure our success by the growth our clients achieve. Every engagement ends with clear attribution to commercial outcomes.
We design the end-to-end systems that convert market opportunity into durable, recurring revenue — from pricing and channel strategy to sales motion and compensation design.
Navigating new geographies, verticals, and customer segments demands rigorous analysis and disciplined execution. We build the roadmap and stay to execute it.
The right alliances compound growth in ways organic efforts cannot. We identify, structure, and activate strategic partnerships that unlock new revenue streams.
Commercial performance lives or dies in organizational structure. We align teams, incentives, and processes to the growth priorities that matter most.
Client confidentiality is paramount. Company names are disclosed with permission; all figures are audited actuals.
Redesigned the channel partner program and co-developed a GPO strategy that unlocked hospital system access in 14 new states within 18 months.
Identified and activated three tier-1 technology alliances, transforming Veridian from a commodity carrier to an integrated supply chain platform.
Built the regulatory, distribution, and relationship infrastructure for entry into Singapore, Malaysia, and Indonesia — from zero presence to 8 institutional LPs.
We begin with ruthless honesty. A 4–6 week immersion into your market position, commercial model, competitive dynamics, and organizational capacity.
From diagnosis, we design a strategic framework with clear priorities, sequenced initiatives, and measurable milestones. No consulting decks that gather dust.
We embed with your team to execute. Our principals work alongside your leadership — not above them — to build both results and internal capability.
Growth is not a project. We install measurement systems and review cadences that let you compound what works and cut what does not.
Former partner at a global strategy consultancy, Marcus has led revenue transformation engagements across healthcare, industrials, and financial services. He founded Arcturus in 2009 after 11 years in institutional advisory.
Theodora joined from a Series D SaaS company where she served as Chief Revenue Officer, scaling ARR from $18M to $91M in four years. Her practice focuses on designing sales and pricing systems for complex B2B organizations.
Simon has led more than 40 market entry assignments across emerging and established markets. He brings deep expertise in regulatory navigation and distributor development, with particular strength in financial services and logistics.
We take on a limited number of engagements each year to ensure every client receives principal-level attention. Describe your challenge below and we will respond within two business days.